Did you know that 53 percent of tractable web traffic is organic?
A Bright Edge study revealed that search (organic and paid) still drives more traffic to websites than any other channel, including social and display channels.
These statistics show that the role of SEO in 2021 is high in all industries, as an organic flow of traffic is now more critical than ever.
focus areas that organization leaders need to clearly understand about the role of SEO in driving organic search performance. 2020 was not a year that we will soon forget. Life and the way we do business changed forever. E-commerce grew more last year than it has in the last five years combined. As a result, many companies had to adapt their marketing efforts to these changes. The role of SEO in 2021 is high in all industries, as an organic flow of traffic is now more critical than ever. As we navigate this year, organization leaders must clearly understand the role of SEO and focus on driving organic search performance.
Define SEO integration with other channels in the future.
Did you know that 53 percent of trackable web traffic is organic? A BrightEdge study revealed that search (organic and paid) still drives more traffic to websites than any other channel, including display and social media. This statistic alone demonstrates why brands need to realize that organic traffic won't go away and should value SEO in 2021 and beyond. They need to integrate SEO with their other media channels. Organic search is the only channel that has a point of contact at every stage of the customer journey.
While television and screen are generally associated with knowledge, paid search typically aligns with the middle to bottom funnel as customers make a product or service decision and convert. The story is different for organic search.
When they are interested in a product or when they have a problem they are trying to solve, users search (often as a result of interacting with an ad)
When making a decision and comparing options, users look for
When customers are ready to convert, they search again, and often after purchase, search re-engages in learning how to use the product, service, and more.
SEO is about answering user questions and helping them find what they are looking for. As a result, SEO is one of the few channels where the user initiates engagement and the ad does not interrupt the customer journey. This makes SEO the channel that should be the foundation of a cross-channel line-up, helping the other channels..